We all know that BlackBerry has always focused on the enterprise market, well known for delivering innovative solutions for the business community. However, things are changing. BlackBerry’s newest smart phone – the BlackBerry Z10 – forays into the retail space challenging the current dominating platforms, Android and iOS.
Cloudbase.io provides BlackBerry app developers with the ultimate platform to unleash their creativity. With a clear objective to put the developer in the driver’s seat, we provide a reliable and flexible platform. Utilizing such tools to their full potential is precisely what BlackBerry’s success could ultimately depend on.
Whilst Android and iOS appear to be impenetrable in the smart phone market, BlackBerry is still a contender.
BlackBerry dominates certain geographic markets. For instance, in the Middle East, South Africa and India customers have remained loyal to BlackBerry, as it continues to enjoy a leading position due to its BBM network and well known reliability and battery life.
Let’s not forget that the increase in smart phone usage means that BlackBerry’s number of active users continues to rise, even if it’s market share shrinks. Consider this, when the iPhone was first released BlackBerry had 10.5 million users, as of December 2012 it had just under 80 million active users according to BlackBerry CEO Thorsten Heins. that’s quite a bit to work with.
However, if BlackBerry is to sustain its success and growth in both enterprise and retail, one of the greater challenges will be to encourage developers to produce a wide range of useful and stimulating apps catering to the both markets.
Creating an eco-system advanced enough to compete with Android and iOS offerings will be a significant undertaking. Therefore, it’s fundamental to attract app developers to the BlackBerry 10 platform. and it is critical that developers have the right tools to work with the BlackBerry 10 platform.